Like the melting pot of delectable cuisine, Malaysia is known, and the country’s social media game is diverse and definitely on-point. Varied content streams creatively from content creators suggest the competitiveness of the influencer industry. This means good news for Brands looking to establish their presence there.
The country’s unique culture has defined its advertising appeal to the community. It has set a list of specifications that are almost exclusive to the nature of communication there. Therefore, if a Brand would like to own a market voice there, it is important to create a channel that leverages Malaysian Influencers.
Not convinced? Here are our top 3 reasons why we think you should be.
1. Good Personality
Influencers are of a special breed of people that have some of the most patient traits that we have every noticed. Other than their grit (it is really competitive to edge out in the sea of influencers) being extremely admirable, they are able to create genuine connections. This is possibly why strategies involving influencers require lesser effort but is capable of reaping 2x the rewards. There is no rocket science in this that Influencers rely on building and maintaining relationships in order to grow their pool of followers. Engagement is extremely important because this is what Influencer Marketing is all about. They leverage this to ensure your message sticks.
Understanding the Influencer Industry
2. Empathetising with your Campaign Values
If there is anyone in this world that can share your pain in nurturing your Brand, it is Influencers. Day in and out, they compete just as hard to optimise their communication plan for further reach, followers pool and engagement value. They strategise just like you to stand out. When Brands seek them out as their voice extension, they are engaging more than just a face with a good personality to boot. They are collaborating with an individual who takes their campaign just as seriously because if their plan of action works for your Brand, they benefit too.
In fact, they are more invested than you are. Influencers give your Brand a face to associate with for your target audience. Anything impact, positive/negative, they receive it, head on.
Learn more about finding the right Influencer to target accurately
3. Relatability
Malaysia has quite a distinctive set of marketing values that Brands have found challenging. The solution is simple. It is glocalising the method of approach. Simply put, adapting the manner you are globally communicating to their market. The quickest way is to get a Malaysian Influencer to assist with that. Not only will they understand what will work, but also, what would not. What sort of content will grip and hold their audience’s attention and ensure your Brand blends.
In conclusion, to thrive in a market it is important to utilize the right communication channels. With a rapidly growing online presence of digital ads, it is safe to say this manner of getting your message across has become more than just conventional.
There are definitely ways to penetrate through the advertising noise and ensure your message sticks to the right group of people. That is enlisting the assistance of the right Malaysian Lifestyle Instagram Influencers.
