Hunt & Brew
900k
Network Reach
123.3k
Post Engagement
Phase 1 Phase 1
The Challenge
The campaign’s objectives are to create buzz around Hunt & Brew and to drive brand awareness of Hunt & Brew being available in Singapore at 7 Eleven Stores. Hunt & Brew positions itself as the ultimate destination for coffee enthusiasts and adventure seekers, to fill the void and give consumers great quality coffee, wherever they are. Hunt & Brew pioneered and mastered the production of coffee at scale while maintaining an unrivalled quality coffee experience, using single origin, speciality grade coffee beans from around the world, cut with fresh Australian milk and no added sugar.
Phase 2 Phase 2
The Strategy
As a novelty and quality coffee brand, it was important to identify influencers who can engage with the Hunt & Brew Tribe – foodies and coffee lovers who want to be a part of something authentic and new. The campaign uses X10 Media’s influencers to communicate the Unique Selling Propositions and aspects of the brands with the call to action to visit 7-Elevens to purchase Hunt & Brew products.
Phase 3 Phase 3
The Execution
29 lifestyle, sporty, and fitness niche influencers were engaged in this campaign. There was a series of IG posts showcasing Hunt & Brew coffee enjoyed by KOLs in a lifestyle manner and also the coffee set. The posts were accompanied by hashtags such as #HuntandBrew, #SingleOrigin, and #NoAddedSugar to drive relevancy and reach.
Phase 4 Phase 4
The Results
The campaign surpassed the targeted engagement rate and network reach by 1.64x and 1.57x respectively. Successful weaving of trends into the content, tips and tricks, and trendy dances/audios increased the exposure of the product. The top few influencer postings had garnered very high engagement rates, with the top three being 36.90%, 14.41%, and 9.70% respectively.
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