Think TikTok is only for teenagers? Think again.
One of the biggest misconceptions in digital marketing is that TikTok belongs solely to Gen Z. The reality? Millennials and even Gen X audiences are now some of the most active users on TikTok, scrolling, creating, and — most importantly — shopping every day.
In Singapore, the fastest-growing demographic on TikTok isn’t the 13–18 crowd. It’s adults aged 25 to 44, who use the platform to discover new products, follow creators, and make purchase decisions that shape their lifestyles.
This shift means your brand’s next loyal customer might already be on TikTok — waiting to connect with the right story, creator, or message.
At X10 Media, we help brands break through TikTok myths and activate influencer strategies that reach the audiences actually driving conversions. Because TikTok isn’t just about youth culture anymore — it’s mainstream culture.
