Behind every memorable and successful marketing campaign, is a Team of dedicated Marketers, pulling their weight in from their expertise. The annual Marketing Excellence Awards celebrates these unsung heroes.
SO … WHAT IS IT EXACTLY?
Presented by Marketing-Interactive, a leading source of advertising, marketing & media news in Asia, the award recognizes outstanding work in Singapore’s Marketing industry.
Categorized into 42 different groups, they collectively showcase the diversity in which ads may shape themselves to realize their fullest potential. They too, introduce the spectrum of disciplines involved and related to Marketing.
HOW ARE THE WINNERS SELECTED?
This award platform adopts a nomination framework. Each year, agencies and marketers will enter their most successful Singapore-launched campaign into any (or more) listed 42 for an esteemed judging panel. Included within are superpowers from the industry and each nomination is evaluated by non-competing industry judges. (Fair and just, we love it!)
THE CATEGORY IS … BALLROOM REALNESS.
Guests and nominees were treated to a grand coursed-dinner affair at Shangri-La Hotel. Expecting nothing less from the world of marketing, the hall was filled with more than a hundred marketing professionals, from micro to celebrity-grade agencies.
The awarding ceremony concurrently ran during the dinner with the best for the last, Marketing Leader of the Year (Individual) bagged home by 3 ladies, and Marketer of the Year, Viu Singapore.
In recognition of personalized creative strategies, x10 Media clinched Excellence in Personalized Marketing (Bronze) for their GOMO Campaign with Singtel.
#DataForGood is fueled by Leadgram, a tool for converting interest into purchase. It cuts through the clutter and retargets ads to further push them toward the purchase action. The campaign ran was optimized regularly to ensure optimal conversations for the telecom giant. In understanding the social behaviours displayed by the end-users, x10 Media successfully received positive sign-ups for the youth-centric data plan.
This was exemplary for their clientele that their digital marketing methodology approach works!
Another one for the ever-expanding x10 Media Team! To many more great years ahead with their clients.
