Creating Buzz in Singapore’s Bubble Tea Scene: How KEBUKE x BABY MILO® Captured Attention Through Influencer Marketing
In Singapore’s highly competitive bubble tea landscape, where every corner already has its share of flavours, long queues, and limited-edition drinks, standing out takes more than just another seasonal release — it takes curiosity, creativity, and the right influencers.
That’s exactly what happened when Taiwanese tea giant KEBUKE 可不可熟成紅茶, one of Taiwan’s most popular tea chains from Taichung, teamed up with streetwear icon BABY MILO® for a collaboration that blended lifestyle and F&B in a way that felt fresh, fun, and culturally relevant.
This wasn’t just a product launch — it was a strategic influencer marketing campaign. As KEBUKE’s appointed influencer marketing agency, X10 Media handpicked and coordinated influencers who were genuine fans of BABY MILO®, ensuring their excitement and authenticity came through naturally in their TikTok and Instagram content.
Within just two weeks, this performance-driven KOL campaign generated nearly 2 million impressions across Singapore, sparking social media chatter and driving curiosity among both tea lovers and streetwear fans.
Because when influencer collaborations are done right, they don’t just cut through the noise — they create culture.