Singsaver
866k
Network Reach
51k
Post Engagement
Phase 1 Phase 1
The Challenge
SingSaver is a Singapore-based financial comparison platform that helps users make informed choices on credit cards, personal loans, insurance, and more. By presenting a comprehensive view of products from different institutions, it allows consumers to compare features and select the most financial solutions, providing a valuable resource for navigating the complexities of Singapore’s financial landscape. The campaign aims to generate credibility as the most authoritative digital finance advice platform in Singapore.
Phase 2 Phase 2
The Strategy
To engage the audience, SingSaver needs to educate the audience to allow them to understand SingSaver’s financial comparison information, and to drive interest and web traffic through developing curiosity while maintaining longevity even after the campaign. X10 Media focused on leveraging Instagram for this campaign, showcasing SingSaver’s “Best Deal Guaranteed” through engaging yet informative video content.
Phase 3 Phase 3
The Execution
There was a total of 64 influencer postings to educate their audience. To drive credibility, influencers engaged have to be influential and credible as well as knowledgeable about the financial industry to be able to convince the audience.
Phase 4 Phase 4
The Result
Focusing on Instagram posts, a total of 14 KOLs were engaged to post an Instagram Reel and Instagram Story, with the campaign concluding with a total of 1,138,450 in reach.
The top 3 performing posts reached large numbers of engagement, with 24.09%, 12.68%, and 12.62% respectively.
The collaboration with influential KOLs played a pivotal role in showcasing how SingSaver’s financial comparison platform empowers users to make informed decisions, particularly concerning credit cards and travel insurance, thereby driving significant impact and awareness.
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