Dentiste
900k
Network Reach
123.3k
Post Engagement
Phase 1 Phase 1
The Challenge
DENTISTE signature Nighttime Toothpaste is made with advanced dental technologies and powered with premium natural ingredients, 14 Natural Extracts, Xylitol, Vitamin C, and other ingredients that are specially formulated to inhibit night time oral bacteria that cause bad morning breath. Their strong commitment to relentless innovation and quality has resulted in oral care products that have received worldwide accolades and truly improved people’s lives. DENTISTE’s toothpaste products can be found in nationwide stores including Watsons, Guardian, Fairprice, Lazada and Shopee. The oral care market is highly competitive, with word-of-mouth from key opinion leaders on social media playing a huge role in influencing consumers’ purchase decisions.
Phase 2 Phase 2
The Strategy
For DENTISTE as a more premium brand, it was important to identify influencers who would resonate with the core audiences of affluent working professionals aged between 25–35 years old, as well as young millennials from more well-to-do backgrounds aged between 18-25 years old.
Hence, X10 Media decided to use a multi-platforms approach for the campaign, tapping on both Instagram and Tiktok as platforms for creators to reach out to the two audience groups effectively.
One of the ideas behind the campaign was to use X10 Media’s key influencers to take up the challenge of bringing the DENTISTE toothpaste out to different public places with different settings and backgrounds like Resorts World Sentosa, Gardens by the Bay, Jewel Changi Airport, Marina Bay Sands, Gyms and Restaurants etc to post on social media showcasing them the DENTISTE Toothpaste and giving their partners a kiss.
Phase 3 Phase 3
The Execution
The series of videos and reels created by some of the couple influencers within the campaign showed few different scenes or places to bring across the brand message of being confident of #KeepingYourFreshBreathThroughTheDayeverywhere they go.
This challenge was believed to be creative and exceptional as it’s never been seen before and first of its kind, which truly bring out the brand message of DENTISTE well.
Phase 4 Phase 4
The Results
With Instagram and Tikok as the channels of choice, a total of 110 unique influencers were engaged on Instagram, and 56 unique Influencers that were engaged on Tiktok for social media postings to amplify the campaign’s message and reaching the audience.
The best 2 performing influencer postings from this campaign attracted very good responses, garnering a high amount of attention amounting to 64,000 views and 82,000 views each.
The creative concept behind the campaign enabled the successful achievement of high viewership & engagements which greatly exceeded the average tiktok engagement rate by video views of 7% in the industry.
Start a Campaign With Us!
Got something exciting to share or a burning question? We're all ears! Whether you're bursting with creative ideas or just want to say hello, drop us a line using the contact form below.