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KDK

900k

Network Reach

123.3k

Post Engagement

Phase 1 Phase 1

The Challenge

Trusted by generations, KDK is truly a market leader in Singapore with its fans being used in homes, schools, offices, factories and more. In Singapore and Vietnam, KDK products can be found in all major mass merchandise stores and over 100 island-wide electrical shops. It collaborates with M&E consultants, government agencies and developers to provide air-moving equipment and ventilating systems.

Phase 2 Phase 2

The Strategy

The campaign showcases the capabilities of the all-new DC Ceiling Fan with Wi-Fi control through engaging and relevant video content. To target the younger generation, content and choice of influencers are important to be relevant to the target audience. Gen Zs and Millennial influencers were engaged in this campaign, highlighting the functions of the ceiling fan in a funny and engaging manner that is relevant to the target audience.

Phase 3 Phase 3

The Execution

The series of videos created by Gen Z and Millennial influencers showcase the influencers using and enjoying the functions of KDK’s ceiling fan, with some comedy, exaggeration, and trending audio used to engage consumers.

Phase 4 Phase 4

The Results

The campaign focuses on TikTok, with 7 Gen Z and Millennial influencers engaged.

The campaign performed well, with an overall engagement/viewership rate of 32.44%. This is higher than the industry benchmark of 3.7% VR for effective content, with the top-performing post garnering a total viewership of 47,341 views

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