KDK
900k
Network Reach
123.3k
Post Engagement
Phase 1 Phase 1
The Challenge
Trusted by generations, KDK is truly a market leader in Singapore with its fans being used in homes, schools, offices, factories and more. In Singapore and Vietnam, KDK products can be found in all major mass merchandise stores and over 100 island-wide electrical shops. It collaborates with M&E consultants, government agencies and developers to provide air-moving equipment and ventilating systems.
Phase 2 Phase 2
The Strategy
The campaign showcases the capabilities of the all-new DC Ceiling Fan with Wi-Fi control through engaging and relevant video content. To target the younger generation, content and choice of influencers are important to be relevant to the target audience. Gen Zs and Millennial influencers were engaged in this campaign, highlighting the functions of the ceiling fan in a funny and engaging manner that is relevant to the target audience.
Phase 3 Phase 3
The Execution
The series of videos created by Gen Z and Millennial influencers showcase the influencers using and enjoying the functions of KDK’s ceiling fan, with some comedy, exaggeration, and trending audio used to engage consumers.
Phase 4 Phase 4
The Results
The campaign focuses on TikTok, with 7 Gen Z and Millennial influencers engaged.
The campaign performed well, with an overall engagement/viewership rate of 32.44%. This is higher than the industry benchmark of 3.7% VR for effective content, with the top-performing post garnering a total viewership of 47,341 views
Start a Campaign With Us!
Got something exciting to share or a burning question? We're all ears! Whether you're bursting with creative ideas or just want to say hello, drop us a line using the contact form below.